PRESENT PERFECT
Present Perfect is an ethical fashion brand focusing on fabrics and details. The brand's aim is to provide you with quality that lasts you forever. The identity focuses on this idea of time and slow fashion.
The brand uses time related wordplay and icons which pull the user to stay in the present. The colors are a mix of brights and jewel tones that aim to strike a balance between the young and the old.
Present Perfect is an ethical fashion brand focusing on fabrics and details. The brand's aim is to provide you with quality that lasts you forever. The identity focuses on this idea of time and slow fashion.
The brand uses time related wordplay and icons which pull the user to stay in the present. The colors are a mix of brights and jewel tones that aim to strike a balance between the young and the old.
