Branding and Identity design for event company Off The Hook, New Delhi
This project entailed work over a period of 4 months to grow the entire brand from scratch.
An upcoming Fashion & Lifestyle exhibition in New Delhi, Off The Hook wanted a clean and classic vibe with a modern twist. We combined hues of millenium pink with a classic, legible serif font...
Printables & Packaging Design
As the exhibition was planned right before Holi 2020, the company sent out gift boxes to prominent bloggers and influencers. The box comprised of rich, organic Holi colors and the event invite.
Website UI and Social Media Marketing
The brief provided included creating a website layout for the client with a clear navigation,
wireframe making, and banners for homepage and various inside pages.
Scope of social media work included creating intriguing, engaging visuals to market the event and draw in maximum number of registrations. After identifying the target audience, a specific posting schedule was followed to grow the brand on Instagram and Facebook.
The event saw great footfall with nearly all the stock selling out.
Other Creative Explorations for the logo:
