Adventure + Discovery = Inner Space Caverns The Inner Space Caverns are an adventure, therefore the logo must represent that core element. The topographic map approach reflects the process of visitors journeying through the cavern. By incorporating meandering elements, the nature of cave formations is represented and experienced as the eye flows along the logo. Wayfinding is crucial to the rebranding of the Inner Space Caverns as it must be easily understood by children and adults, the traffic flow is depicted with orange arrows for clear directions.

2019 Fall