Warp + Weft | Product Display

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Warp + Weft

Warp + Weft is a family-owned company that’s been in the denim business for three decades. Their eco-friendly mill is one of the world’s largest textile manufacturers, which means they can create high quality denim that’s good for consumers, the planet, and retain a competitive price.

Displaying in a New Light

Warp + Weft wanted to find a dynamic, minimal way of displaying their product. By capturing flyovers of their product, we treated each of their pieces of denim as if it were a landscape, finding moments of textural and abstract surface, while maintaining that it was a product display.

Considering Form

Although we were creating new assets, the method of displaying product shoul still be considered in context of both the sales environment and the company's desired aesthetis. We worked directly with Warp + Weft's creative team to hand crunch, warp, fold, and invert each piece of clothing to highlight what makes it unique from everyday denim.

Contracted by Astronaut Monastery (Agency)

Creative Director - Cody Min
Director of Photography - Sam Cowan
1st Assistant Camera - Kelly Robinson
Gaffer - Austin Locicero
Colorist - Eliot Grigo
Line Producer & Motion Design - Nicholas Keil
Load-In PA - Jeff Gorcyca

Special thanks to the team at Warp + Weft!