The Project
Timber Wolf Moist Snuff wanted a consumer promotion that brought to life its "Done Right. Guaranteed." brand tag and kept consumers engaged throughout the promotional window.
The Timber Wolf dipper's choice of Timber Wolf over mainstream brands like Skoal or Copenhagen reflects their individuality and pride in doing things their own way. They're proud of taking the road less traveled (how's that for a segue?).
The Idea
Reward the target's loyalty to Timber Wolf and passion for the outdoors. Enter the code from under your Timber Wolf lid at TWBackRoads.com and earn an entry for the chance to win an offroad vehicle. Plus collect your codes/points to redeem on the Done Right Back Roads gear you want.
Timber Wolf Moist Snuff wanted a consumer promotion that brought to life its "Done Right. Guaranteed." brand tag and kept consumers engaged throughout the promotional window.
The Timber Wolf dipper's choice of Timber Wolf over mainstream brands like Skoal or Copenhagen reflects their individuality and pride in doing things their own way. They're proud of taking the road less traveled (how's that for a segue?).
The Idea
Reward the target's loyalty to Timber Wolf and passion for the outdoors. Enter the code from under your Timber Wolf lid at TWBackRoads.com and earn an entry for the chance to win an offroad vehicle. Plus collect your codes/points to redeem on the Done Right Back Roads gear you want.
