Nike Shanghai 2019

  • “Qiang Diao” is Chinese for confidence, swagger and game.
    And in a city as image and style conscious as Shanghai, Qiang Diao is something many people want for themselves.
    Nike wanted Shanghai athletes to know that sports can offer you more than fitness.
    We created OOH celebrating Shanghainese athletes well-known for their strong personalities and, of course, having Qiang Diao.