Subculture
New identity development and printed material for the legendary Subculture, a night put on at Glasgow's legendary Sub Club. Each month an image would be picked by a staff member currently working at the Sub Club. The person could be anyone they think is iconic, be it a musician, celebrity or just an everyday person. Once an icon is picked the image was manipulated so it was barely recognisable. The idea being to find out who the person is you’d need to visit a specially designed landing page which would tell the story of this iconic character and why they were selected as an icon.
Credit: ISO
Role: Print / Art Direction / Digital / Creative Direction
Credit: ISO
Role: Print / Art Direction / Digital / Creative Direction
Imagery development ↓
Brian Eno, George Best and Gil Scott Heron
