Liza Paul's profile

Dough-see Dough Food Truck

Dough-see Dough Food Truck & Logo
Context: School Project
The Challenge: Create a company, identify their audience, and create their logo, and food truck. 

The first step of the process was to create a food company. I know that edible cookie dough is very popular now, so I decided this would be a fun brand to create. I wanted my brand to be very country chic. 
After you had what you wanted to sell, we then had to create a name for our food truck. I wanted to create a name that reflected what I sold and also followed the country chic style. This is why I choose to go with Dough-see Dough. 

The next step, was to create a logo for your food truck brand. I knew that I wanted my brand to have a watercolor look too it, and for it too look almost hand painted. I also knew I wanted my packaging to be mason jars and wooden spoons, so I chose to have the wooden spoon as part of my logo. I also wanted the cookie to be apart of my logo, since the food truck sold edible cookie dough.  
After creating a logo, we had to design all four sides of the food truck which reflected your brand. I chose to watercolored flowers, and kitchen tools. 
Thank You!
Dough-see Dough Food Truck
Published:

Dough-see Dough Food Truck

Published: