Branding William el Mago

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Branding William el Mago

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Client: Se Joga Beth / William el Mago
Where: São Paulo, Brazil
Year: 2020

Representação da marca e imagem
Se Joga Beth
Beth Romero
bromero@sejogabeth.com.br

Crédito das fotos:
Beatriz Albuquerque
Cláudio Manculi

Marca e Comunicação:
Nacione™ Branding

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A B O U T

Born in São Paulo, William started his career at Esporte Clube Pinheiros, in 1990. Through his 30-year career and his spectacular and daring moves, William received the nickname "El Mago". William lived one of the most significant phases of his journey, in Cruzeiro, and later serving the Brazilian team, until he won gold at the Rio 2016 Olympic Games.

W H A T W E D I D

Nacione™ was responsible for creating the brand identity and visual language for communication, combining the initials "W" and "M" in a symbol that evolves into the graphic line of the brand. Using the colors of his current team, a system was created that allows unfolding for various digital and printed materials.

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The content featured in this project is a responsibility of the authors and does not represent the interests of third parties.

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