Halloween Horror Nights 9 at Universal Studios Singapore
HHN is one of the marquee events in Resorts World Sentosa and the biggest one in Universal Studios Singapore.
Each year, preparations for the marketing campaign starts in April, 6 months before the event in October. Because of the scale of the campaign, 2 art directors, the creative director and a pair of FA artistes will be involved, led by the marketing team.
From conceptualisation, photography, art direction to the designing of artworks, are all done in-house. Production of the key visuals are outsourced to production houses.
In 2019, the theme was "9 Lives", with the Undertaker as the key character. With his ghouls, he goes around claiming 9 lives every night and trap them in limbo forever as they become the resurrected evil.
Each year, preparations for the marketing campaign starts in April, 6 months before the event in October. Because of the scale of the campaign, 2 art directors, the creative director and a pair of FA artistes will be involved, led by the marketing team.
From conceptualisation, photography, art direction to the designing of artworks, are all done in-house. Production of the key visuals are outsourced to production houses.
In 2019, the theme was "9 Lives", with the Undertaker as the key character. With his ghouls, he goes around claiming 9 lives every night and trap them in limbo forever as they become the resurrected evil.
Credits to Creative Director Chin Jenyii, Designer Aries Liew, Shooting Gallery Asia
Copywriter: Keat Houng
Marketing Team: Shan Koh, Kim Hoon
Copyright © Resorts World at Sentosa Pte. Ltd. All Rights Reserved.
Marketing Team: Shan Koh, Kim Hoon
Copyright © Resorts World at Sentosa Pte. Ltd. All Rights Reserved.
Key Visuals
A set of 4 marketing images. The first being a collection of the Undertaker and his ghouls.
The rest are some of the main houses in the event, namely Curse of the Naga - a collaboration with the masters of Asian Horror Films,
A set of 4 marketing images. The first being a collection of the Undertaker and his ghouls.
The rest are some of the main houses in the event, namely Curse of the Naga - a collaboration with the masters of Asian Horror Films,
Parkpoon Wongpoom (director, SHUTTER) and Paween Purijitpanya (director, BODY and PHOBIA), Twisted Clown University
and The Chalet Files.
and The Chalet Files.
Digital Content
All of the digital content were created by in-house assets
Namely, animated gifs built on character shots and animated videos on Faceook and IG platforms.
All of the digital content were created by in-house assets
Namely, animated gifs built on character shots and animated videos on Faceook and IG platforms.
Activation: Coffin Bus Stop Out of Home
A life size blood splattered coffin with a number 9 carved on it was erected in place of a bus stop ad to draw attention and create conversation for the Halloween event.
The coffin represents the 9th person taken by the Undertaker in his promise to claim 9 souls every single night.
(In collaboration with Clear Channel and images credited to Dejiki.com)
A life size blood splattered coffin with a number 9 carved on it was erected in place of a bus stop ad to draw attention and create conversation for the Halloween event.
The coffin represents the 9th person taken by the Undertaker in his promise to claim 9 souls every single night.
(In collaboration with Clear Channel and images credited to Dejiki.com)
Activation: Escape Room Mobile Truck
This roadshow roaming mobile truck was designed to look exactly like one of the haunted houses which is a haunted prison called Hell Block 9. It is a sensory escape room which lets people have a glimpse of what to expect. In it are prison cells and real inmates really to give you a good scare while you try your best to find your way out of the truck.
Images credited to Clear Channel Facebook page and Dejiki.com (you can read more about the event here)
Images credited to Clear Channel Facebook page and Dejiki.com (you can read more about the event here)
