Unlocked Potential (often called UP) is a high-end burger restaurant specializing in a “Create-your-own” menu comprised of only the most high-quality ingredients. Many burgers in America normally consist of a low-quality bun, some American cheese and a beef patty made from the lowest-grade meat that’s still legal for consumption; UP changes that by offering a uniquely luxurious atmosphere to indulge in classic side dishes with a relaxed fine-dining twist and burgers made from beef, veal, lamb, pork, and other more exotic meats. UP pairs the elegance, gastronomy, and presentation of fine dining with the relaxed atmosphere and comfort of any respectable burger joint.