Task
A client commissioned us to create a new brand of chocolate in the premium segment.
Decision
To develop positioning, we used our methodology “Growth Platforms”, as a result of which two directions were chosen: pleasure and individuality.
A large logo in fashion style and a minimalistic-hedonistic food zone became a visual solution. The color of the packaging serves as a dispensing element indicating the percentage of cocoa in the chocolate.
Packaging looks like a stylish and elegant accessory. Naming iLMio (translated from Italian as “mine”) reflects the concept of individuality and focuses on anticipation of pleasure and a special moment for yourself.
Il Mio is an ideal gift for aesthetes and connoisseurs who are not averse to replenishing their personal collection with an item that emphasizes their graceful taste.
