"Who Counts & Benefits Infographics" are short-animated videos for the United States Census 2020. They deliver insightful information about how the census works and encourage viewers to fill it out online. The videos ran on social media targeting Hispanic members of Generation Z, the post-millennial, predominantly bilingual, tech-native generation.

Voiceover, music and sound effects were added to compliment the motion graphics and help inform/capture the audience’s attention.