For the release of the SKII limited edition facial essence treatment, Procter & Gamble  agency hired me  to collaborate with SKII brand in conceptualizing an awareness to conversion global campaign, to bring SKII brand appeal to younger women than their usual older consumer. 

The campaign consisted of a key image design, which incorporated my signature graffiti visual art style to their product. I was tasked to paint the bottle into a poster design that could be used as a whole and re-imagined for various outputs, thus creating a key image with removable elements. This was then deconstructed and built into many different areas of use.  A billboard image that was used globally throughout airports, malls, magazines, online and stores. The key image had to be designed to work across 30 different size crops to accommodate the different usages, online and offline, for different shapes and sizes. 

So from this key design I was asked to separate the elements from it and create many versions, as they were to be used online in various formats for different websites, from Vogue to Elle and blogs to Instagram campaigns, facebook and youtube campaigns. They were also used throughout the make-up stores around the world, and in particular, several pop up stores, that were built especially around the artwork, and was a big part in the designing of the awareness campaign. 

Within the pop up stores we used my artwork to create interactive pieces promoting the new line. For instance, The interior of the stores were covered in colorful elements from my creations. The petals would be hanging from the roof as mobiles and augmented to float in AR, on your phone. The collage in the image was used on a huge LCD screen wall, and as you approached it, the collage would sense your movement and rip apart revealing the tag line, ‘Power of Pitera’. 

A vending machine was created which showed you the making and conversion of the bottle as it went from a blank white bottle, painted in front of your eyes, sprayed and showered in my artwork, to the end product, which popped out of the machine into your hands. LCD screens were used in the machine to create the illusion of the bottle and box being created and painted within the vending machine. 

There was an instagram room, where, when you entered, you were surrounded in my floating petals, and when you used the augmented reality app, you would have the life size petals floating around you, enabling you to take a selfie with the petals and upload it straight to social media.

Another area had augmented reality image designs on the wall, so when you lifted your phone to the image, you would see the collage design and confetti, disperse and float in front of you. 

There was also a robotic arm waiter, behind the counter, which would pick the bottle off the shelf for you, and a 3D rendered version of my bottle that appeared on another LCD screen which had motion sensors, and as you moved in front of it, the bottle would spin and spit out my collaged design artwork from the inside of the bottle.