Promotional Champaign
The Lise Chris Band
In preparation for the “Tings & Times” Durex Battle of the bands, in collaboration with nefarious artist, The Lise Chris Band engaged in awe inspiring pre-promotion Activities. These Include the distribution of flyers and Posters in Music stores, busking the streets on fire, distribution of flyers and “Tiger” Matchboxes in Hatfield Square, as well as an Online awareness campaign
Pre-Promotion. Distributing Flyers and Taming the Tiger Matches
Custom made Taming the Tiger Matches. The design mimics a well known south African brand - Lion Matches
Poster Designs with typographic interpretations of song lyrics which were also applied to fan-t-shirts
The campaign was promoted and documented cross channels. This included a short film published on YouTube and regular Facebook posts.
Fans were also urged to wear white t-shirts to the final event. Typographic design of song lyrics we spray painted on the t-shirts, and sometimes even the fans. .
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