A consumer cooperative is an enterprise owned by the consumer and managed democratically, and is service oriented rather than profit seeking.

COOP (الجمعية‭ ‬التعاونية‭ ‬الإستهلاكية‭ ‬والإنتاجية‭ ‬في‭ ‬لبنان) is a private company of limited capital equivalent to the number of shares it holds

It is currently mostly owned & managed by a non-local mother company due to a management issue the company faced in the early 2000s. 

This resulted in three different supermarket brands operating under the same company.

Therefore, COOP as it stands today doesn't adhere to the true definition of a cooperative.

For my final year project, I am rebranding coop by changing the company from profit-based to community- based.

I am applying the cooperative business model; a unique kind of membership where members pay a membership fee & have to work in the supermarket in order to get benefits and discounts.

This way members are more involved in the company and are motivated to better the supermarket.

As a community-based supermarket, it’s important for the new coop to be affordable, local, eco-conscious & socially responsible.