Packaging design for Uni-noodles illustrated version

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Packaging design for Uni-noodles illustrated version｜統一麵插畫版本包裝設計
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Graphic design / Illustration : 李奕璇

May, 2020

統一企業以台南傳統麵食為發想，於1971年研發團隊開發出「統一麵」，近50年老品牌，包裝上的經典圖案始終如一。

我認為原本包裝上的圖案是統一麵不可或缺的的代表，因此我保留了原本的圖案再重新繪製，根據一百多份有效問卷調查分析，決定以插畫風格改造包裝。此專案選擇兩種包裝：袋裝、碗裝，以及三種口味：肉燥、肉骨茶、海鮮，根據口味使用不同配色區分。

Uni-President developed the "Uni-noodles" based on the Tainan traditional noodles in 1971. The brand has been around 50 years old and the classic patterns on the packaging are always the same.

I think that the original pattern on the packaging is an indispensable element. Therefore, I retained the original pattern and redesign it. Based on more than 100 valid questionnaires, I decided to transform the packaging in illustration style. I designed two kinds of packaging: bags, bowls, and used different colors to distinguish three flavors: Minced pork, Bak kut teh and Shrimp.

註：此專案為個人創作練習，不涉及任何商業用途。
p.s. This project is a personal creation exercise and does not involve any commercial use.