How to present a product more interesting?
A catalog is the most typical way. But this catalog will be more suitable for partners of wholesale purchases. And how to interest the end consumer?
Recipes with branded products can familiarize consumers with products closer. Ideas of dishes can be in a book or in an electronic version, and a video blog. This method was chosen by many large companies such as Bonduelle, Redmond, Violette and others.
And we chose that way too. Our client “LU-KA” has been on the market since 1998 and is one of the largest manufacturers of sauces in Russia. A large options of sauces is not always easy to understand, especially for a beginner.
The printed and electronic versions of the cookbook included 60 recipes with different types of sauces and step-by-step instructions for cooking.
Customer receive such a book in gift sets, and can also watch online on the “LU-KA” website or on Instagram, so sauces are much easier to use in everyday life.
