We proudly present our brand new commercial for AT&T and the online collaboration platform that is BOX. This commercial tells the story of the Oru Kayak company in San Francisco, whose foldable kayak was designed, created, built, marketed and launched (literally!) using the BOX platform to organise, share and collaborate on every aspect of the project.
The full HD commercial can also be enjoyed on our Vimeo page.
Graphic creative direction, motion graphic design and animation
by Steve Holmes, at Energi.design in Munich.
by Steve Holmes, at Energi.design in Munich.
Creative Director/Director: Erin Cameron - San Francisco.
3D Kayak modelling, lighting, animation and motion tracking by Akira Endo.
Additional motion tracking and rotoscoping by Robert Hranitzky.
3D Kayak modelling, lighting, animation and motion tracking by Akira Endo.
Additional motion tracking and rotoscoping by Robert Hranitzky.
