Samsung for IED Milan
Do What You Can't
With the launch of the #DoWhatYouCan't claim in 2017 and the follow up campaign in the following years, Samsung continues to propose the idea of a brand that believes in innovation.
A brand that looks to the future. A brand that helps people to overcome their challenges, to believe in the impossible, to get out of their comfort zone to overcome themselves. To bring change. A modern, human, visionary brand.
With this project, developed in collaboration with IED Milan, Samsung wants to bring the message among the young millennials of our country. Amplify it, substantiate it, enhance it through stories of people and products consistent with the claim.
Published on Samsung, @samsungitalia, IED Milano
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Art Direction Lorenzo Brazzini, Filippo Lucchini, Luca Ricci, Guglielmo Taveggia
Direction and Editing Luca Andreoli, Mattia Campo, Francesco Carli Giori, Enrico Carucci, Pablo Grisales, Riccardo Lorenzi, Matteo Maraffio
Sound Saverio Procaccini, Lorenzo Sattin
Production Elena Mazzetti
Actors Irene Zanardi, Samuele Pinardi, Lorenzo Balbo, Giulio Cavazzini, Alessandro Calì Ventura, Carlotta Crosera, Laura Tabladini, Francesco Meola, Giulia Mazzetti, Michela Cattabiani
Professors Roberto Bernocchi, Mattia Campo, Livio de Miceli
Project Management Stefania Bertolini, Enrico Carucci
©2020
