Noise—Branding

  • Branding project for Noise, India (https://www.gonoise.com/) . As a company their ambition is to innovate and make personal technology accessories available and affordable to young Indian consumers. I was called on-board in November 2019, to execute the complete  re-branding. 

    My approach as a designer was to celebrate simplicity and technology by using geometry and basic shapes that highlight the products and is in sync with the contemporary yet approachable outlook of the brand.

    The visual language is again an extension of these shapes that are inspired from the custom lettering that I crafted. It has many possibilities and is can be scaled and applied across different formats and canvases. The brand favicon is also designed keeping in mind the scalability and functionality on the products as well as its pairing with the main logotype.