The pop-up Ferrari store aims to market children's watches through a unique experience, by challenging with a team of four children dressed the Ferrari kids watch. The challenge start, all team run together and start with ground trampoline in middle of the pop-up store. when they jump strong in it, they watch the watch clock move with screen on below them. after one minute gone with jump, the light on the hand watch player will colored! then everyone should go to the game with color who matches with it and play. The team will win if everyone goes out before passing four minutes and give them discount coupon as gift. In the end, there are two iPads to allow to the customers to order the watches online.