A story of Shadows -
Clothing Collection Concept
A conceptual photo shoot to reveal the Shadow Clothing collection for Melanin The Story.
"Attempting to corrupt people's minds, the Shadows are infiltrating the nations and smuggling their newly crafted garments of SHADOW CLOTHING."
Our mission with this project was to reveal Melanin's new collection by visually telling a part of the fictional story
which stands at the core of the brand.
We created a series of moments frozen in time,
capturing the Black Butterflies squad of Shadows plotting
the infiltration and corrupting people by
dressing them up in the Shadow Clothing garments.
We achieved a variety of engaging social media content that sparked the curiosity of viewers and started conversations about the story behind the brand.
Considering Melanin's relatively recent launch in the market,
Considering Melanin's relatively recent launch in the market,
this project helped with the resulting 185% increase in website visitors with a 4% conversion to sales.
Cast:
Assistant Director:
Style:
First Camera:
Second Camera:
Photos Editorial:
Videos Editorial:
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tell me what here made an impression on YOU.
