In April and May 2020, I was involved in a rebranding project for an advertising agency based in the UK.
Work had already been completed on some approaches that the brand wanted to take, and I was tasked to generate ideas around the idea that the agency shines a spotlight on 'courage', both in its creative's approach to work and in their client's approach to their products and services. Two of the concepts are shown below.
Work continues on this project as of June 2020, but I'm pleased about my contributions so far and feel as if the brand is going to be in a much stronger position going forward.
Literally shining a spotlight! (Agency name removed for confidentiality.)
A bat-signal-like approach
