Viu Montserrat is a tourism cooperative which groups together different types of associationsaround the Montserrat mountain, ubicated 40km away from Barcelona (Catalonia, Spain).
Proximity, authenticity, quality, therespect and responsibility towards the environment,the economy and society are the values of thecooperative and at the same time the features of the experienceof its users, which give it prestigeand differentiation. The design created is conceivedto contribute to the transmission of allthese values.
Both logotype and applications developed follow the same graphic line and are all compiled in the manual of corporative indentity, where also appear all the rules to achieve a consistent brand design. I made a final video to explain and show all the project.
Examples of application of the brand
Note: This project is academical, so it has not been implemented in real life and the brand is fictitious. It is in catalan.
