kauã michelin's profile

SPOTIFY THE DECADE LINE

kauã michelin
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campaign graphic design music posters spotify spotify decade spotify wrapped the decade line

To celebrate the end of the decade, Spotify Wrapped 2019 went beyond the smartphone: it became a time travel tuned in the São Paulo Metro stations.
   

We transformed a whole subway line into
a time travel exhibition.
campaign graphic design music posters spotify spotify decade spotify wrapped the decade line

POSTERS, 2010—2019

campaign graphic design music posters spotify spotify decade spotify wrapped the decade line
campaign graphic design music posters spotify spotify decade spotify wrapped the decade line
@nicholas_com_ch - Tour on the penultimate day in SP: run the entire yellow line taking the @spotifyBR poster

campaign graphic design music posters spotify spotify decade spotify wrapped the decade line

Results:
3.7 million organic reach on social media
118 million impacts on earned media
55 million impacts on the subway

Adweek | Forbes | Propmark | Veja | Estadão and many other press.

SPOTIFY THE DECADE LINE
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kauã michelin's profile

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kauã michelin's profile
São Paulo, Brazil

SPOTIFY THE DECADE LINE

To celebrate the end of the decade, Spotify Wrapped 2019 went beyond the smartphone: it became a time travel tuned to the São Paulo subway statio Read More

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