Royal "Rebranding and Packaging"
CLIENT
Royal, since 1980, is a producer of durum wheat: a history that began when Al-Aseel made his first mill for grinding grain in El Senbellawein, a small agricultural town near Mansoura. Over the years, the daily work of many people has paid off. They have transformed the company, now in its fourth generation, to a cornerstone of the food sector in the world.
CONCEPT
The simple illustration of the crown along with the golden wheat branches and the gothic
arabic typography all combine to portray a sense of royalty for a Royal brand.
