Due to COVID-19, Equest was forced to pivot to an online event for the annual Boots & Salutes Event, which supports the Hooves for Heroes Veteran Program. This particular project required coordinating website design and a unique user experience (UX) that allows individuals to purchase a digital placement for a donation amount, which includes a password protected self-service form submission. The user experience was also challenged by requiring printable collateral, like the Sponsorship Letter (available here) as well as a separate print mailer (coming soon). 

I worked with the Director of Community Engagement to help bring the board & staff's vision to life for a weeklong, virtual giving event to help raise funds to provide counseling and other various equine assisted services to Veterans and their family members - at no charge to them.

Live page: equest.org/boots