Tale of Moon Rabbit is a promotional video for South Korea tourism highlighting the origin of one of their biggest annual events, Chuseok (Korean version of Thanksgiving).
Koreans celebrate the holiday with food and activities, such as paying respect to their ancestors, making songpyeon (Korean rice cake), friends and family gathering, and more. Chuseok is not an event exclusive to Koreans, it is also a popular time for tourism as there are many cultural activities at major tourist sites.
Colour palette is leaning warm since Chuseok is an autumn holiday.
Moon Rabbit is a folklore about 3 animals—rabbit, fox, and monkey—living in the forest before they met the Emperor of Heaven disguised as an old beggar to test their faith. The story originated from ancient China, then spread to the neighbouring countries and developed their own version overtime.
Pre-production and Character Development
