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夏末萱言-花蓮六十石山農產品牌設計

夏末萱言為六十石山的品牌設計,六十石山位於花東縱谷東側海拔約800公尺 的海岸山脈上,由於水質清淨日照均勻,是著名的稻米與茶葉產地,每年八、 九月為金針花季,山上有十座造型各異的涼亭,遼闊的縱谷風情與滿山遍野的 金針花海是當地最富盛名的景點之一,有「台灣小瑞士」之美譽。

夏末萱言 為六十石山的農產品牌,設計宗旨是將包裝與美景結合:打開包裝時呈現滿 滿金針花的「金針花茶禮盒」、利用紙雕特色表現一層層山巒堆疊景色的「金針果醬禮盒」、可組合成一幅六十石山美景的「茶葉包裝」,希望消費者在品 味六十石山產品風味之餘,也一覽當地美麗風情。


Located in the east rift valley in Taiwan, Sixty-Stone Mountain is famous for its spectacular landscapes and clear streams. Taiwanese nicknamed it “little Switzerland”. Standing on the hill of Sixty-Stone Mountains in the late summer or early autumn, it is mountain hikers’ privilege to enjoy clean and crisp wind flowing by the waves of daylilies and reaching their face. This triggers us to create a new brand to promote daylily, an agricultural brand named “In the late summer".
“In the late summer” contains a gift set of daylily tea bags, daylily jams, and daylily tea leaves. The key feature of visual and package design is to represent the spectacular landscapes in the Sixty-Stone Mountains. The package structure of tea bags represents floral sea of daylilies. The gift set of daylily jams utilized paper carving techniques to show layers of hills. For the packages of tea leaves, each illustrates one beautiful corner around the Sixty-Stone Mountain area. They can be further combined to unfold a complete pretty landscape.


金針花茶禮盒的設計,是希望消費者打開會有驚喜的感覺,六十石山給人的印象就是「滿滿的金針花」,所以將禮盒打開時,金針花就會呈現出來。
將金針果醬禮盒打開,是呈現六十石山山巒一層一層的堆疊,以立體的方式呈現。而背景為互動式,可以轉動轉盤,轉盤的意義是金針花為「一日花」的概念,金針的花苞只開一天,所以轉盤可以把白天轉到黑夜,想傳遞六十石山的景色與大自然的結合帶給人的感動,將金針果醬禮盒帶回家,就像把整座六十石山帶回家的感覺。
花蓮六十石山茶系列包裝分別有高山茶、金萱茶、金針花茶、蜜香紅茶、烏龍茶,將包裝並列後彷彿是一幅六十石山環繞的插圖,在包裝上有明顯的加入涼亭插圖,六十石山有十座造型各異的涼亭,挑了五座最為熱門的涼亭到包裝上,除了用涼亭區份包裝,在側邊用深橘色到深綠色的漸層色調。
無硫金針包裝外的人物插圖依據市場調查,遊客在山上的活動樣貌,加入到包裝的標籤上,與以往傳統乾金針包裝不同,用這樣的表現方始,也讓六十石山給人的感覺更活潑了。
夏末萱言-花蓮六十石山農產品牌設計
Published:

夏末萱言-花蓮六十石山農產品牌設計

Published: