Tasked with creating the outward-facing look & feel of the Cybersecurity and Infrastructure Security Agency’s (CISA) Cybersecurity Defense Education and Training’s (CDET) program. The mission of CDET is to increase the number of qualified individuals entering the cybersecurity workforce as well as add to the proficiency of current cybersecurity professionals.

In order to clearly articulate the program’s blueprint of how to close the workforce shortage to congressional staff, our main objective was to communicate how users enter and navigate their path in joining the cyber work force. We created the MEET campaign: a series of unique user scenarios that highlight each persona’s pathway and explain their journey.

The campaign features five diverse users that we MEET and follow along their journey. Products include: user illustrations, personas, scenarios, scenario graphics, and animations to use in reports, slides, and web. A print campaign of posters, flyers, and a booklet is also anticipated pending COVID.