Books & Books Branding

Books & Books is a bookstore/cafe located in Miami Beach. They have great books and great food, but the corporate identity could use some help. Here’s my proposition inspired by the shape that all books come in, squares and rectangles. Corporate identity (The business card pops into a 3d cube), shopping bag, matchbox, gift box, coffee cup, coaster (that is also a magnet and a tic tac toe game),employee uniform, bookmark, renderings of store front and cafe bar.