Illustration for tea packaging
About the project
Tea brand «Solnyshko» produces herbal preparations and soothing tea for babies. The company conducted a survey and realized that the soothing tea collection «Malyutka» is bought by many consumers without children.
According to the results of a deeper study, it turned out that the fennel, chamomile, thyme and mint that are part of the collection help to fall asleep. The aroma of the drink reminds people of grand-mother’s decoctions. This is a great substitute for an evening cup of tea, and without caffeine.
But in the kitchen of modern young people there is no place for boxes of children’s tea «Malyutka». The brand needs something more suitable to increase sales.
The company decides to launch a separate line of herbal teas for young people aged 25-35 who, after a busy day, go to bed, drink herbal tea and read a book. With a new line of tea, the company wants to show that it understands the problems and fatigue of these people and is ready to help them with its new product.
The brand came with an order to draw an illustration for this new packaging.
Starting points
Sketches
Final packaging
Mockups
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