![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/66f172168746143.644e62d6ed1f0.gif)
ROBORACE
Roborace — соревнование по автоспорту с участием полноразмерных гоночных роботов с искусственным интеллектом в смешанной реальности, где команды программистов из разных стран стремятся к победе.
Roborace is a motorsports competition featuring full-size AI racing robots in mixed reality where teams of programmers from around the world compete to win.
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2dc5cb168746143.64401bc008ad0.png)
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d15eb2168746143.6440643158f04.gif)
В основе знака — голова робота, передающая идею искусственного интеллекта. Минималистичный дизайн направлен на молодую современную аудиторию соревнований. Рисованные формы соответствуют нескучному подходу во взаимодействии со зрителем, а типографика показывает технологичность бренда.
The sign represents the head of a robot, conveying the idea of artificial intelligence. The minimalistic design is aimed at a young, modern audience. The drawn shapes follow a non-boring approach to interacting with the viewer, and the typography shows that the brand is technological.
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b7141d168746143.6441448613c52.png)
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e0860c168746143.64428ff12277f.gif)
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/198354168746143.644296f03e4b3.gif)
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4aa466168746143.64429d174ef1a.png)
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9085b5168746143.6442954b74ae4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/80ce4e168746143.6442954b20f95.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fcf51f168746143.6442954b2038a.png)
![ai brand car Cars contented identity programming Racing robot typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2acf87168746143.64429bb09177f.gif)