![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f701e4191061981.66009af386339.jpg)
. Sourires d'hiver .
Les Glissades Gamelin – How can we invite young and old Montrealers to celebrate their Nordicness? By creating the winter part of the Gamelin Gardens: the Glissades Gamelin, a delightful urban sliding resort located in the heart of the Quartier des spectacles. The challenge of designingt a welcoming, vibrant and playful graphic signature.
Les Glissades Gamelin – Comment inviter petits et grands Montréalais·e·s à célébrer leur nordicité? En créant le pan hivernal des Jardins Gamelin: les Glissades Gamelin, une réjouissante station de glisse urbaine située en plein cœur du Quartier des spectacles. Le défi de concevoir une signature graphique accueillante, vibrante et ludique.
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/82265d191061981.65c6627542532.gif)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1777fe191061981.6600916ae3cd9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/26b5e9191061981.66009168042cc.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a462a3191061981.6600916ae0d79.jpg)
. brand platform .
Quickly, the boards slide into the project; first in the background of the different pieces, in order to create rhythm, then superimposed on the emblematic circular shape of the Quartier des spectacles, to give life to a family of funny and colorful characters, ready to smile at winter.
. plateforme graphique .
Rapidement, les planches se glissent dans le projet; d’abord en trame de fond des différentes pièces, afin de créer du rythme, puis superposées à la forme circulaire emblématique du Quartier des spectacles, pour donner vie à une famille de personnages rigolos et colorés, prêts à sourire à l’hiver..
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/c1125b191061981.66022cd80ce9f.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fba7af191061981.66022cd809093.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/029f4b191061981.66022cd80be94.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/639a41191061981.66022cd80ae94.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/baa9d5191061981.66022cd809dc3.gif)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/03ab46191061981.6600916ae2d56.jpg)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/92ebe4191061981.6600916add509.jpg)
. together .
It was essential to develop a platform that would nod to those of the Gamelin Gardens and the Quartier des Spectacles Partnership. We therefore took their codes and graphic elements – the circle with fuzzy contours, for example – to bring out a unique identity while maintaining visual coherence, summer and winter.
. main dans la main .
Il était primordial de développer une plateforme qui ferait un clin d'œil à celles des Jardins Gamelin et du Partenariat du Quartier des spectacles. Nous avons donc repris leurs codes et éléments graphiques – le cercle aux contours flou, par exemple – pour en faire émerger une identité unique tout en gardant une cohérence visuelle, été comme hiver.
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f8472191061981.66009a68a5961.gif)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3bd27f191061981.6600916ae00e2.jpg)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09a335191061981.65c66275407cf.gif)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8af479191061981.6600916ae1d26.jpg)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1feab191061981.66022d5d2a457.gif)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fdff9191061981.66009535cd543.jpg)
. urban design .
Launched by the Quartier des Spectacles Partnership, the mission requires a high level of collaboration: working with existing equipment, camouflaging fixed structures and ensuring that the result is coherent, safe and user-friendly. All while allowing the new graphic identity of the project to come to life.
. les aménagements .
Lancée par le Partenariat du Quartier des spectacles, la mission demande un haut niveau de collaboration: faire avec du matériel existant, camoufler des structures fixes et s’assurer que le résultat soit cohérent, sécuritaire et convivial. Le tout en permettant à la nouvelle identité graphique du projet de prendre vie.
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d184c8191061981.66009535cc632.jpg)
. urban furniture .
We started by giving the reclaimed furniture a dual role: seating and display. Beautifully reminiscent of the shape of a mountain, the reused panels allow the signage to make a nod to the theme.
. le mobilier .
Nous avons commencé par confier un double rôle au mobilier récupéré: assise et affichage. Rappelant joliment la forme d’une montagne, les panneaux réutilisés permettent à la signalétique de faire un clin d'œil à la thématique.
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8acac0191061981.66009535cb5d8.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/deab54191061981.66009535ce178.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0540f9191061981.66009699556ae.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b4d65b191061981.66009534a7bfe.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/11467b191061981.6600969954697.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a096e5191061981.66009699536a7.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da8bd0191061981.6600996f63e4c.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4776d5191061981.6600996f61ed2.png)
![graphic design brand identity Event Design poster visual identity Brand Design adobe illustrator](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97c64d191061981.6600996f65053.png)
. THANK YOU . MERCI .
. Imagined by maubau.
Design: Maude Lescarbeau, Marie-Ève Dubois, Valérie Desjardins . Creative Director: Maude Lescarbeau .
Design consultant: Évelyne Harnois Lebeau
Copywriting: Guillaume Ferron . Photography: Vickie Rousseau . Print production: Steve Desmarais
Design: Maude Lescarbeau, Marie-Ève Dubois, Valérie Desjardins . Creative Director: Maude Lescarbeau .
Design consultant: Évelyne Harnois Lebeau
Copywriting: Guillaume Ferron . Photography: Vickie Rousseau . Print production: Steve Desmarais