These designs were meant to embody the timeless charm of classic fairy tales. Inspired by the beloved stories of Snow White, Sleeping Beauty, and The Little Mermaid, these herbal tea infusions offer a journey through flavors that transport you.
The designs evoke feelings of nostalgia, taking inspiration from those classic Victorian Esq fairytale book covers, with their embellished decorative elements and detailed illustrations, that we all knew and loved.
The designs evoke feelings of nostalgia, taking inspiration from those classic Victorian Esq fairytale book covers, with their embellished decorative elements and detailed illustrations, that we all knew and loved.
These were the final label designs. However, the illustrations went through a couple of iterations. They started as not detailed enough; while some became too detailed and needed to be toned down.
Art directed by Dom Costanzo.