![gin content creation colombia branded content editorial diageo tanqueray influencer marketing Gin and Tonic social media marketing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c7dfff197678795.66344e74183aa.png)
Tanqueray Inconfundiblemente refrescante
Tanqueray Unmistakably Refreshing
Context: The pandemic fueled Colombians' sense and love for all things local. We needed to find a way to enchant them into ordering their favorite Gin & Tonic with Tanqueray Ten, leveraging its citrus heart and the realm of citrus in Colombia.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a919f2197678795.66344e6ca1c47.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7fe898197678795.66344e6ca216a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6372be197678795.66344e6ca28d8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c12fd1197678795.66344e6ca1682.jpg)
Idea:Upon discovering that the heart of Tanqueray Ten is Grapefruit and that the world's sweetest Grapefruits are grown in the middle of Colombia's most important river by a pair of really mistakable twins, we created a web documentary series where they accompany us to tell their story, their connection with Colombia, and to drive its consumption alongside our #UnmistakablyTanqueray campaign
![gin content creation colombia branded content editorial diageo tanqueray influencer marketing Gin and Tonic social media marketing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/20f6fa197678795.66344e7417e64.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/72fb63197678795.66344e71a9b37.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e8d8d1197678795.66344e71aa654.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c589d197678795.66344e71ac6b8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24c66c197678795.66344e71aaf7b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c3005b197678795.66344e71aa114.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2db08d197678795.66344e71ab86e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acefb5197678795.66344e71abde3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c169d197678795.66344e71a9559.jpg)
Frito Lab & Proximity BBDO
![gin content creation colombia branded content editorial diageo tanqueray influencer marketing Gin and Tonic social media marketing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/df46e6197678795.66344e7418b3a.gif)
CHEERS UNMISTAKABLE REFRESHING