Seafood Branding + Packaging
We care for our Koests
My goal was to brand a seafood company that would both visually appeal to a younger generation and simultaneously make them more aware of over fishing practices; a big issue that affects our coasts and seas around the world. The brand should graphically stand out from its competitors at high end seafood markets and organic grocery stores. My visuals were inspired by the swimming and nesting patterns of salmon and other fish, as well as my research on no-kill caviar practices. "Koest" main catch would center around supporting responsible and line caught fishing and be in favor of stricter and more caring regulations. It would also support the fishing rights of smaller fisheries with less destructive practices.
